The Professional Training in Marketing & Communication aims to equip participants with the skills needed to design, implement and evaluate effective marketing and communication strategies.

It covers key areas such as brand management, market segmentation, integrated communication, digital marketing and marketing data analysis. Students will learn how to use marketing tools and techniques to achieve business objectives, develop effective advertising campaigns, manage brand reputation and use digital platforms to promote products and services.

The course combines theory, practical case studies and group projects, enabling participants to put their knowledge into practice in real-life situations. It is aimed primarily at professionals in marketing, communication, management or any other field wishing to specialise or deepen their skills in marketing and communication.

At the end of the course, participants will be prepared for recognised certifications and will be ready to take on strategic roles in various sectors.